Private Coaching for Gay Men

You're attracted to muscle. Maybe you're tired of being ashamed of it.

Your desire doesn't make you broken.
Let's talk about it.

Book A Private Consultation

Muscle. Masculinity. Desire.

A private place to be completely honest.

Coaching for gay men who want to understand their relationship with muscle, masculinity, fantasy, desire, and shame.

You Remember

The men.

Bodybuilders. Musclemen. Athletes.

Maybe you noticed them when you were very young.

You couldn't stop looking.

And somewhere along the way, something that felt natural became something you felt you had to hide.

Maybe you've spent years wondering what it says about you.

It doesn't mean there's something wrong with you.

I Know Both Sides

I've been there.

I've had a muscle fetish for as long as I can remember.

In the late 1990s and early 2000s, that fascination took me deep into competitive bodybuilding, where I worked as a physique photographer.

See My Bodybuilding Photography →

I wasn't looking at that world from a distance. I was inside it.

I've been up close with the men you're attracted to. I've spent years around bodybuilders and learned what drives them, what they care about, and what it takes to build the bodies that captivate you.

And I've lived the other side of that equation.

I know what it's like to be the man looking.

The Work

We don't try to get rid of your desire.

We get honest about it.

We separate desire from shame.

We look at what you've been taught to believe about masculinity, sexuality, and what you're allowed to want.

And we work toward something simpler: being at home with yourself.

Your desire is part of you.
It doesn't have to shame you.
Ace Bannon — Life Coach

About Ace

You don't need to hide from me.

I've been a certified life coach since 2016.

But this work is personal.

I've spent years on both sides of the muscle fetish: experiencing the desire myself and working closely with the men who embody it.

I know the fascination. I know the shame. And I know what it's like to finally stop treating those things as enemies.

You can tell me the truth.

Private Coaching

Start where you are.

Individual Session

$325

45 minutes of focused, one-on-one coaching.

4 Sessions

$1,200

A focused block of private coaching with room to go deeper.

8 Sessions

$2,200

Sustained coaching for deeper, longer-term work.

12 Sessions

$3,000

The deepest coaching commitment for substantial personal change.

Start Here

Tell me what you've never felt comfortable telling anyone else.

No judgment. No performance. Just an honest conversation.

You'll answer a few brief questions when you book. This helps make sure we're a good fit.

Book A Private Consultation